Guide
How to promote events
Listing an event is not the same as selling it out. Here is how promotion works on AllEvents, and what you can do yourself in the meantime.
- 1
Create and publish your event
Promotion works on a live listing, so this comes first. How to create an event walks through it. An event goes on sale once a platform admin has approved it. - 2
Get the page right
Whatever you spend on promotion sends people to one page, and that page decides whether they buy. A real description rather than three lines, a good image, and a clear answer to “what is this and why would I go” are worth more than any placement. - 3
Talk to us
Email support@allevents.test.luday.se or use the contact form, and tell us which event you want promoted and roughly when it is. We will come back to you with what is available, what it costs, and how to proceed.
What you can do yourself, today
Promotion through us is one lever. These are in your dashboard already, they cost nothing, and for most events they do more of the work:
- Promo codes.A percentage or a fixed amount off, capped and time-limited. Good for an early push, for giving a partner something to hand out, or for making good when a buyer's experience went wrong.
- Referral links. A normal link to your event with a tag on it. Give a different one to each promoter or channel and you can see which actually brought sales, rather than guessing from the total.
- Email your buyers. The people who came last time are the easiest people to sell the next one to. They are in your orders, they already trust you, and you can mail them from your own sender identity.
- Your own branding.Colours, logo and sender name carry through your event page, your checkout and your emails — so somebody arriving from your Instagram does not feel handed off to a stranger's site to pay.
- Analytics. Views against sales, live. Plenty of views and few sales is a page problem; few views is a promotion problem, and no amount of rewriting the page fixes that one. Check it early enough to act on.
Ready to talk?
Send us a message or email support@allevents.test.luday.se with your event and your timing, and we will take it from there.